PROJECT
Year
2021 - 22
Client
Tribeca
MY ROLE
UI Design Lead
Tribeca is known for celebrating creativity across film TV music games immersive experiences and live events. To bring this spirit online we designed an interactive platform where audiences could tune into live sessions explore exclusive demos from Tribeca Games finalists and connect with the festival in a way that felt personal and inclusive.
My role was to define the design direction and UI while building a responsive design system that worked seamlessly across all devices. Having led the design for Tribeca’s online event the previous year this new iteration needed to go further by introducing a live gaming section and an immersive experience that expanded the scope of interaction.
I had previously led the design for the first Tribeca Games hub the year before. While the flow echoed the Game section shown in the wireframe above the visual style had to align with Tribeca’s branding for that year which included a specific colour palette and angular shape treatments provided by the team.









