JR-Eyes

The Design Process

01

Brand-Agnostic approach

We built a flexible and scalable solution designed to work across LION’s entire brand ecosystem. It can be easily rebranded and adapted for future LION campaign.

02

Human-Centric

We focused on uncovering the needs and challenges of our proto-personas and crafted three unique scenarios to reflect different user behaviours. This approach helped us design intuitive solutions that lowered barriers to entry and made the experience feel effortless from the start.

03

The Design

I was responsible for shaping the wireframe crafting the UI and design direction for the app - since we had to be mindful on ongoing amends and further agile implementations, I would build a figma prototype that would not only help the devs to also give the client and our internal team an insight of how the app will operate. We worked with comedian ‘Matt Okine’ to be the main introductory storyteller for the onboarding home screen and set the tone for users to get some inspiration and start telling their own Furphy Tale. The app was heavily branded using the Furphy’s iconic colour palette; navy blue with a hint of Furphy ‘#FEFCE1’ cream.

01

Brand-Agnostic approach

We built a flexible and scalable solution designed to work across LION’s entire brand ecosystem. It can be easily rebranded and adapted for future LION campaign.

02

Human-Centric

We focused on uncovering the needs and challenges of our proto-personas and crafted three unique scenarios to reflect different user behaviours. This approach helped us design intuitive solutions that lowered barriers to entry and made the experience feel effortless from the start.

03

The Design

I was responsible for shaping the wireframe crafting the UI and design direction for the app - since we had to be mindful on ongoing amends and further agile implementations, I would build a figma prototype that would not only help the devs to also give the client and our internal team an insight of how the app will operate. We worked with comedian ‘Matt Okine’ to be the main introductory storyteller for the onboarding home screen and set the tone for users to get some inspiration and start telling their own Furphy Tale. The app was heavily branded using the Furphy’s iconic colour palette; navy blue with a hint of Furphy ‘#FEFCE1’ cream.

01

Brand-Agnostic approach

We built a flexible and scalable solution designed to work across LION’s entire brand ecosystem. It can be easily rebranded and adapted for future LION campaign.

02

Human-Centric

We focused on uncovering the needs and challenges of our proto-personas and crafted three unique scenarios to reflect different user behaviours. This approach helped us design intuitive solutions that lowered barriers to entry and made the experience feel effortless from the start.

03

The Design

I was responsible for shaping the wireframe crafting the UI and design direction for the app - since we had to be mindful on ongoing amends and further agile implementations, I would build a figma prototype that would not only help the devs to also give the client and our internal team an insight of how the app will operate. We worked with comedian ‘Matt Okine’ to be the main introductory storyteller for the onboarding home screen and set the tone for users to get some inspiration and start telling their own Furphy Tale. The app was heavily branded using the Furphy’s iconic colour palette; navy blue with a hint of Furphy ‘#FEFCE1’ cream.

Unearthing Unbelievable

Unearthing Unbelievable

Unearthing Unbelievable

2021

LION . Furphy

UX + UI Design Lead

OVERVIEW

OVERVIEW

OVERVIEW

APPROACH

APPROACH

APPROACH

The Design Process

The Design Process

The Design Process

CUstomer JOURNEY REEL

more work

more work

Let's connect

Let's connect

Let's connect

Let's connect