Year
20 - 2024
Client
MCDONALD'S / HASBRO
ROLE
LEAD DESIGNER
Each year, McDonald's launches its high-profile ‘Monopoly at Macca’s’ campaign through its popular mobile application, offering customers a growing array of exciting prizes. I took the lead in defining the visual design, crafting animated interactions, and designing a user interface that captured the playful essence of the game. A key challenge was reimagining the native iOS/Android experience to be seamlessly integrated into the broader McDonald’s app ecosystem, ensuring a cohesive, gamified journey for users across platforms.